Be Heard — Xuebing Du

Be Heard

Your ideas matter

Be Heard is a thought-provoking media organization devoted to spreading ideas. It features interviews with speakers, professionals, designers, artists and more. It’s across various disciplines including Technology, Entertainment, Design, Global issues, the arts and more. We want to emphasize on how ideas can impact the world by inviting thinkers and doers to give the talk of their lives.

Objective

Create a brand system based on the organization’s essence, to spread ideas and be heard. Apply the visual language to multiple mediums, both in print and digital platforms. Design a website and mobile app that enhance and delight user experience.

Approach

The goal is to make the brand stand out by implementing compelling visuals - a set of the neon color palette and bold typography while delivering an enhanced user experience on both mobile and web platform. I created an identity that is simple and strong. It represents the power of ideas by mimic the movement of voices breaking out of the box.